Finished music magazine

Planning

The genre of my magazine is going to Dance. It will be sold weekly and the magazine's target audience will be between 26-40. The title of my magazine will be LAZER. The title fits with the magazine as a whole by the genre, information and idea of the 'Dance' world.



Front cover
















































Contents page

Middle page spread

Power Point presentation for Mixmag

Uses and Gratifications

In this lesson we discovered different uses and gratifications in 4 areas; Entertainment, Personal identity, Information - surveillance, integration and social interaction - (Personal relationships).

Theory developed further in 1974 by Blumer and katz

-Diversion; Escape from everyday problems and routines.

- Personal Relationship; Using the media for emotional and other interaction.

- Personal identity; Finding yourself reflected in texts, learning behaviour and values for texts.

- Surveillance; Finding information which could be useful for living (weather, financial news, holiday information.)

Entertainment - (Diversion)

- Escaping, or being diverted, from problems.

- Relaxing.

- Getting intrinsic cultural or aesthetic enjoyment.

- Filling time.

- Emotional release.

Personal identity

- Finding reinforcements for personal values.

- Finding models of behaviour.

- Identifying with valued other (in the media).

- Gaining insight into one's self.

Integration and social interaction - (Personal relationship)

- Gaining insight into circumstances of other; social empathy.

- Identifying with others and gaining a sense of belonging.

- Finding a basis for conversation and social interaction.

- Having a substitute for real-life companionship.

- Helping to carry out social roles.

- Enabling one to connect with family, friends and society.

Information - Surveillance

- Finding out about relevant events and conditions in immediate surroundings, society and the world.

- Seeking advice on practical matters or opinion and decision choices.

- Satisfying curiosity and general interest.

- Learning; self - education.

- Gaining a sense of security through knowledge.

Discussing theory

Theories are just ideas that are posited (put forward) to explain certain aspects of behaviour.

What these theories are trying to discover is;

- What people do with media?

- They need to allow for a variety of responses interpretations

Applying theory

What we will eventually think about is how audiences use and gain from the music magazines studied and produced.

Case Study

Give examples of how the particular magazine you are studying gratifies (fulfils) its reader's needs for;

- Escapism

- Personal relationships

- Personal identity

- Surveillance

How can I escape using mixmag magazine?

- I can do this by the free music CD included with the magazine.

- By entering competitions to win a free VIP weekend with music artists. To win tickets for a party.

- There is a section of many clubs and their areas. It gives me information on how to contact the clubs, if interested.

- By the pictures of uncensored women, can be a general distraction of daily routine.

How do I build relationships using mixmag?

- I can build this by the general information about the music genre which makes the reader up to date and feel connected with the culture of this genre.

- There is a inbox page (emails and messages), this makes the reader feel connected with magazine and other readers.

- Information about concerts and clubs may be useful to the reader as they can take their partner or friends.

How do I find/build a personal identity using mixmag?

- I can accomplish this by the different information on various artists, makes the reader focused on their favourite artist, band ect. Sense of connection.

- There are pages that are selling equipment, clothes and music units, this makes the reader seem like they can be the same as a artist, band, a sense of identity.

Surveillance

- Information on various clubs and concerts, parties.

- Different equipments being promoted to the reader.