Tuesday, 4 May 2010
Conclusion
In conclusion, I am very happy with the outcome of my music magazine product. I have found that the growth of using Photoshop and other technologies have increased over the creation of this product. I think my blogs could be more on time to deadlines but apart from that I enjoyed this experience with logging. if I had a chance to improve my media product, I would put more detail in my MPS and tweak some other areas. Overall I think my magazine looks quite professional and the complete portfolio came out well.
Slide 6 - Preliminary task
In this slide I brought back my preliminary task and compared it to my finished music magazine. Here I hope to show the improvements and skills I have obtained during this project.
I found that I have learnt how to use a better and effective colour scheme since my preliminary task. To create and keep a good colour scheme was not that hard. I just had to compose some colours that would suit my magazine and continue it throughout.
My text has also improved. It is much clearer to understand. In my preliminary task the text is set out confusingly. It's not very understandable and there is not much information in it. Where as my music magazine has the information needed and the text is far easier to read.
In my music magazine magazine I have filled the big empty gap with composed pictures and text. In my preliminary task there was a lot of space left to fill. My final piece looks much better and seems to fulfill the needs of the reader.
The pictures I have used in this task was thought on and have been rendered to suit the magazine.
Overall my final task is a complete contrast of my preliminary. The 1st was not thought on and doesn't look as professional. In my last task the items looked composed and very creative.
Slide 5 - What kind of media institution might distribute your media product and why?
Above I have stated the two main technology I used and learnt about over the period of creating my media product. In the beginning I found that I have learnt more with a camera by the different camera angles. Before I started this project, thinking on the angles was minimal. Now I consider what would go well with the image in front of me. I also found that with the right timing I could take a good pictures. My skills with Photoshop definitely picture increased a lot. I am now able to feather an image, crop, charge colour, add text and even merge two pictures together! These skills have helped me put together my music magazine and have shown me a great way of using images in a creative way.
Slide 4 - How does my music magazine attract the audience?
To keep my audience attracted with my magazine I have a large, bold, eye-catching title. Most of my text is plain black but still effective as it stands out from the background. This background uses the laser effect that you can get in clubs. This could even make the reader more at ease with with my magazine. The 'important' text is in white as it attract more attention to head. These bold colours and eye-catching text/title, help my magazine to stick out from the others and hopefully catch greater attention by potential customers. I will be looking to keep the same font as I progress in doing, other magazines so that it can be recognized as 'Lazer' by the customers. Another way I have attracted my audience was by keeping a low priced magazine. As many love cheap but quality products, I set my price at something affordable, this is what my product offers. I have placed the price in the bottom right hand corner above the bar-code. The bar-code catches some attention and the price can easily be seen in black font.
I also addressed my target audience by giving them an exclusive opportunity to enter in a great competition that allowed them to have a brilliant chance in winning free opportunities/gifts. These attractions would hopefully keep my audience loyal to my magazine constantly. A last attraction I mention is exclusive interviews. These are a rare opportunity to know to know more about a certain group, artist or event.
Slide 3 - Who would be the audience for my media product?
Here I will explain who will be my aimed audience for my magazine why I chose to go for this particular group.
I am aiming my product at young adults aged 16-30. The reason I did this was because between these ages people are likely to enjoy dance more and once reaching the age of being able to enter clubs, will have a further insight on what this type of life is like, therefore having a better understanding what Lazer offers. I chose to aim my media product at middle/working class of B, C, C1. This meaning my product is affordable and has a reasonable weekly price.
The language in my magazine is informative but yet easy to understand. Quite informal for the age and working range. The way my product was laid out, would attract those I am aiming at. For instance the images of the DJ's I used clearly points out what my magazine is about. I wouldn't want to aim my magazine at any other audience as it wouldn't be as successful and that is why I am aiming the younger generation of the 21st Century.
Slide 2 - What kind of media institution might distribute your media product and why?
Here I am trying to decide on which media institution will publish my product and how it will benefit me. Both IPC media and Bauer media are two successful companies with different functions. I have to choose one of these companies that will be more beneficial for my targeted audience. Which one will push my magazine into a high selling industry? Who will forget me if my magazine is not slightly success?
First, before I decided I looked into both media worlds. Both Bauer and IPC brought their advantages and disadvantages. For instance IPC media is a company based only in the UK and distributes it's 350 million copies each year to the readers only of the UK. They publish a well known magazine called NME who reach out to those in the public that like rock/indie music.
On the contrast to the smaller industry, Bauer media publishing is a German company based in Hamburg. They operate across the Globe in 15 Countries. Here I found out that Bauer aims most of their magazines to a slight majority female audience who are of the A, B, C, C1 class. This is great for me because around the world millions of people enjoy dance music and as Bauer target a wider range other than the UK, my magazine can reach those willing customers. Also because of their aimed at, B, C, C1 classed audience which will be roughly in the right group. Affordable to those growing young adults.
Overall my choice will be Bauer media because of the reasons before. I would think with IPC media my product won't grow as much and is too concentrated only in the UK.
Here are the links to both industries if you would like to know more;
www.ipcmedia.com
www.bauermedia.co.uk
Slide 1 - In what ways does my media product use, develop or challenge forms and conventions of real media products?
I compared my final piece to a magazine called mixmag. I couldn't find a contents or MPS comparison so I just done the front cover.
Heading
Above are both mine and mixmag's headings. I have used a bold title with a white plain colour. I have added an effect to the title, making it different and more attractive to the consumer. I have named my magazine LAZER because of the genre as well as it being short, sweet and easy to remember. The font of my title is contrasted to some of the items I researched, it's 'unique' to a dance magazine and suits my product.
Competition
both my magazine and mixmag have offered the reader a chance to enter and possibly win an exclusive competition. The competition I offered gives the reader a chance to interact with the host magazine and will try persuade the reader in a certain way to keep purchasing my magazine as it offers awesome competitions to enter.
Main story image
Through the main image, my music magazine bases it's main article on. just like mixmag I use the main image to show what/who my exclusive interview is about. I thought on a good angle to take the picture and what I wanted him to do. I inserted an image of quite a young DJ at the top of the logo and on the contents page, just as an image of the magazine.
Main story
I have chosen to go with an exclusive interview as my main story. This is because it attracts a lot of attention and hype of finding out more about an artist. Mixmag also looked into a music group who are quite known in the dance world. This is a main attraction of a magazine in general, normally this is what will sell the item.
Bar-code
Both mine and mixmag's magazine have a bar-code placed to the bottom right hand corner of the magazine. It is out of the way and doesn't take up much room at all. It's needed to scan the magazine, so that the customer can pay.
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