Here I am trying to decide on which media institution will publish my product and how it will benefit me. Both IPC media and Bauer media are two successful companies with different functions. I have to choose one of these companies that will be more beneficial for my targeted audience. Which one will push my magazine into a high selling industry? Who will forget me if my magazine is not slightly success?
First, before I decided I looked into both media worlds. Both Bauer and IPC brought their advantages and disadvantages. For instance IPC media is a company based only in the UK and distributes it's 350 million copies each year to the readers only of the UK. They publish a well known magazine called NME who reach out to those in the public that like rock/indie music.
On the contrast to the smaller industry, Bauer media publishing is a German company based in Hamburg. They operate across the Globe in 15 Countries. Here I found out that Bauer aims most of their magazines to a slight majority female audience who are of the A, B, C, C1 class. This is great for me because around the world millions of people enjoy dance music and as Bauer target a wider range other than the UK, my magazine can reach those willing customers. Also because of their aimed at, B, C, C1 classed audience which will be roughly in the right group. Affordable to those growing young adults.
Overall my choice will be Bauer media because of the reasons before. I would think with IPC media my product won't grow as much and is too concentrated only in the UK.
Here are the links to both industries if you would like to know more;
www.ipcmedia.com
www.bauermedia.co.uk
No comments:
Post a Comment