In the beginning of the lesson we looked at the St. Marks 6th form prospectus. We took a look at the target audience, the images, the language, the content and how it attracts the parent and pupils. I felt this was a good example of a prospectus because of the layout between the pictures ant text, the colours used are not dull and it's eye catchy. It also contains some information on different things to do with the 6th form such as; a course outline, extra cirricular events, facilities and the reason why pupils should come to St. Marks. Overall I think this is a well constructed prospectus which will portray the information accross to the student.
Newman University
For me the prospectus of this univeristy was overall not good. It consisted of the following; the masthead has a big title (name of the prospectus) in white font to stand out from the bright faint green. In the top right corner it has the name of the uni and where it's placed (Birmingham) also on the faint green. On the the left, there is the date and issue number which stands out on a red colour. There is a picture of a young child in the top left hand corner of the page. There is picture of a teacher underneath the masthead. The page includes a small extract of what consists in the prospects. In the bottom left corner, there is a picture of a child playing video games which is linked to the text below it; stands out in red. In the right corner of the page, there is a small toy doll on its own.
I think there is alot to improve on this page. The name and situation of the uni should be bigger to catch the reader's attention. The use of most of the pictures are inapropriate for a university. A random child and a small toy? A bit childish probably. The page also seems crowded with the layout of the photos. The use of colours is dull and they don't go together. I don't think this is a supportive prospectus for a univeristy and would need a completly new cover.
Queen Mary University of London
For me this prospectus is better than the one above but it's not good. The front page consists of the following; the name/logo as well as the date and issue number of the prospectus is put in the top right hand corner on a white background. To stand out to the person lookin at the page. There is a picture of Queen Mary, based on the name of the uni, on the left of the logo (top left). Underneath is a picture of some graduates. On the right of that is a picture of an award ceremony, probably showing the achieved education at the uni. Underneath this is a picture of a stadium, what connection has it got with the uni? In the bottom left hand corner there is an old picture of years ago when the uni was probabably set up. To the left of that picture is three small close-ups of people that work at the university. To the bottom right is their names and small information on what they do. The names stand out in red from the black background. Then underneath the names, the uni's name and logo is set here.
I think this is far better than the Newman's prospectus but it is too plain with pictures. It needs more text to inform the reader what is inside and there is not much of an attractive colour scheme. In the end the cover may work for this university which seems to be quite 'posh'.
Conclusion
Overall I think that the St. Marks 6th form prospectus is far better than the 2 university ones. It's more vibrante and informative. It has far more reason than the Newman and QUAD prospectus. It releases it's purpose in a more attractive and assuring way. I had expected better from the two UNIVERSITIES than the 6TH FORM school.
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