Our task was to analyse and compare two music magazines of roughly the same genre. This was rock and Indie.
NME
Layout:
-Big picture across the cover. (A medium-close-up shot of a man)
-Title of the magazine is on the top left corner.
-List of contents of consits in the magazine is at the top and bottom of the page.
-Barcode on the middle-right of the page.
-Red, white and black house style, follows the title.
-Price of the magazine under the title.
-Big bold font of the main story- stand out to the reader.
-Most text on the left and mainly bold.
-Dark/Bright look is simple but effective.
-Message; Outspoken and linked to the genre.
Audience Profile:
-Age; Teenagers to young Adults (15-25)
-Gender; Mainly male but targeted to females too.
-Occupation; Students mainly, music lifestyle.
-Interests; Music, gigs, festivals, hardcore music.
How are they targeted?
1. The style of the magazine
2. Range of bands
3. Price of the magazine
Inside the magazine:
1. I think it does fulfill expectations of the front cover as it contains the stories and content of the aimed genre. It has articles of gigs, festivals, bands and other intrests that attract the readers of the magazine.
2. I picked out an article that I read. It used some formal language and contained 'slang' such as "Glasto" which is short for Glastonbury. Apart from the above, the article is laid out simply and uses short and straight to the point sentences.
Advertising:
There are mainly adverts for mobiles, trainers, laptops ect. These are the things that this magazine would think that this age group would be focused on buying. It also includes adverts for Gigs, Festivals ect. This goes with the whole 'Rock, Indie genre of the magazine as well as being a music magazine.
Interactivity:
- People's opinion page.
- Invites to Gigs and Festivals.
Kerrang
Layout:
- Big Title in white makes it stand out. Has a font effect.
- Small picture in the top right corner, small bold text links with image.
- Big bold text for main story.
- Pink colour in some areas- to do with Valentines occasion.
- Big picture in the middle of the page.
Audience Profile:
-Age; Teenagers to young Adults (15-25)
-Gender; Mainly both.
-Occupation; Students mainly, music lifestyle.
-Interests; Music, gigs, festivals, fashion (bands).
How are they targeted?
1. The style of the magazine and the idea of the Valentines 'love'.
2. Range of bands and backstage stuff
3. Price of the magazine
Inside the magazine:
1. I think it does fulfill the expectations of the front cover as it is more inclusive and has more brighter themes. (Pink for Valentines).
2. Slightly the same as NME; Honest, upfront, "says what they like".
Advertising:
There are mainly adverts for mobiles, trainers, laptops ect. These are the things that this magazine would think that this age group would be focused on buying. (Like NME) It also includes adverts for Gigs, Festivals ect. This goes with the whole 'Rock, Indie genre of the magazine as well as being a music magazine. It also includes different information on what the bands do on Valentines day ect.
Interactivity:
- People's opinion page.
- Invites to Gigs and Festivals.
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