Textual analysis of NME

1. Look at how the audience is attracted through;

a- Design (Front cover/Inside ect.)

b- Promotion (Freebies/Adverts/Gigs, Festivals invites ect.)

c- Content (Articles/Interviews/Posters/Text.)

d- Language (Informal/Formal/Slang ect.)

We were also asked to examine how the details are linked to the targeted audience of the magazine.

1a. They are attracted through the design by;

By the front cover; this is portrayed by both the dark and light colours. It is a contrast of red, white and black. This is the same colours used for the title of the magazine. It uses a big picture of a single male, probably from a band which makes the magazine more eye catchy. There is a big bold heading of the main story and the rest of the text is medium sized but still bold and standing out. The colour theme may be linked to the genre of the music 'style' of the target audience. Another attraction could be the simple layout as it is understandable and not crammed.

For the inside of the cover; it's also attracted by the bright, bold colours just like the front cover. Some may like the idea of crammed pages with overwhelming text rather than images but much concentration is needed to understand the articles on the other hand this a downfall because

a lot of readers may not find the magazine intriguing. This is linked to the target audience by the simple use of colours and large image. This makes the magazine more interesting for those who are rock lovers and won't astray from the magazine.

1b. They are attracted through promotion by;

This is done by a variety of different adverts including adverts for; music, fashion and technology. The use of adverts for Gigs, Festivals and Concerts and competitions are done for the promotional use and to invite the lovers for that type of music genre to the upcoming events. This is linked to the target audience by the cleverly use of inducements which is all in the interest of the reader of the magazine.

1c. They will be attracted through content by;

The different text, articles and interviews that consists in this magazine. The variety of articles on many festivals, gigs, concerts and lots of bands will interest and links with the readers of NME magazine's. The interviews included on different artists and bands grab those who enjoying finding out more about their favourites. Although the material included is catching the text is found far too small.

1d. They will be attracted through language by;

The use of the language in their articles may attract these readers as they are in this style of music lifestyle. NME is not that straight forward as Kerrang but still uses some inappropriate language. They also use slang and short term words in these articles which hooks these readers. This links in with the target audience because the rock lovers are seen to be quite 'rude' and loud in the speaking. So the magazine will be easily understood by it's upfront readers.